Direct Imaging allows for the simulation of special effects that are critical to the look and feel of your brand or product. This discipline is ideal for packaging prototypes that appear in print or on television. Direct Imaging can also be used to evaluate the special effects within your design and share them easily with your teams, production and agency partners. This can reduce speed to market by addressing print considerations early on in design development.
- Unlimited color matching
- Proofing on most substrates
- Unlimited special effects (foils, metallics, spot varnishes, etc.)
- The color gamut includes metallic, metalure, fluorescent, pearlescent, hot foil stamping
- Allows for imaging onto sheeted or flexible materials.
Rotogravure is a method of printing that engraves graphics onto a plate, form, cylinder or another surface before being applied to the final substrate. With the gravure printing method, graphics, text, and other imagery are engraved upon the surface of an image carrier (for example, a cylinder or plate).
Close-up of opaque glass in office door illuminated from within.
Rotogravure is used for applications including but not limited to commercial printing of magazines, newspapers, cardboard boxes, and some types of flexible packaging. In terms of flexible packaging, the process is commonly used for stand-up pouches.
Flexible packaging is any package or part of a package whose shape can readily be changed when filled or during use. Flexible packaging is produced from paper, plastic, film, aluminum foil, or any combination of those materials, and includes bags, pouches, liners, wraps, rollstock, and other flexible products.
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Regardless of the size of your company, digitally printed flexible packaging has a variety of benefits over conventional printing methods like offset, gravure, and flexographic. There are many differences between digital and conventional printing, and while traditional print is a great choice for many brands, there are several advantages to choosing digitally printed flexible packaging. Below are some advantages of digital.
- Turnaround time is cut in half, and then some.
- You have the ability to print multiple SKUs in a single run.
- You can make changes to your packaging design on the fly.
- You only have to print what you need, when you need it.
- Short run, seasonal, and promotional packaging is possible with digital printing.
- Digital printing is more environmentally friendly than traditional printing methods.
- Digital printing has capabilities like none other.